A journal from the Ichnos survey
Locked Out
Every article about advertising is written for somebody the platforms will take money from. If your category is refused, all of it — the spend advice, the creative testing, the lookalike audiences — is a description of a country you cannot enter.
This is written for the other side of that line. What the restrictions actually say, what happens when businesses try to get around them, and where 408 restricted industries can still legitimately be reached — drawn from a survey that reads the destinations rather than guessing at them.
Every figure quoted here comes from the live survey: 408 restricted industries, 70,534 places mapped, 4,277 of them confirmed open — each searched 20 separate ways, updated several times a day.