KNIGHTBYRD VERIS · CLAIM EVIDENCE
Your marketing makes claims.
What backs each one?
VERIS reads a page, records every claim on it verbatim, and checks whether the evidence published beside each one can actually carry it. Dated at the moment it was read.
Start with your own page. Free, no account, under a minute.
One public page. Nothing is stored about you, and no account is needed.
WE WENT FIRST
We ran it on ourselves before we ran it on anyone else. It found two of our own claims that would face the same question — and we published them.
“Most homeowners overpay on property taxes.” — a factual assertion with nothing cited beside it.
“…built by experienced operators who have been working inside government, financial services, food retail…” — sector breadth with no disclosed boundary.
Found on knightbyrd.com, 19 Aug 2026. We would rather tell you that than scan everyone except ourselves.
What it found in one run
16 companies read on 19 Aug 2026. Four more were attempted and unreadable — excluded from every figure below rather than counted as clean.
Two came back clear, and that is the part worth reading. A tool that flags nothing is broken. A tool that flags everything is worthless. This one separates them.
What the category does, and what it does not
We compare by product category, never by company. A dash means a capability is not described in published vendor materials as of 19 Aug 2026 — not that it is impossible. That distinction is the whole product, so we apply it here too.
| Capability | Change-detection platforms $16k–$100k/yr · days to weeks | Enterprise compliance suites six figures · 8–16 week setup | SMB review tools from ~$160/mo · same day | Ad-creative archives varies · same day | VERIS |
|---|---|---|---|---|---|
Reduces a page to its individual claims A substantiation request is never about a page. It is about one sentence, and someone has to find it first. | Every claim recorded verbatim, classified across seven kinds. | ||||
Says whether the cited source can carry the claim Evidence being present is not evidence being sufficient. | A table of what each source class can and cannot carry, checked against the exact assertion. | ||||
Detects breadth claimed vs breadth tested The claim was accurate for what was tested and unsupported for what was promised. That is the pattern regulators have acted on. | Unstated tested scope stays UNKNOWN — never assumed to be zero. | ||||
Dated provenance on every line Substantiation is judged as of the date the claim was made. | Every artifact carries its fetch date. The quality gate refuses to render one without. | ||||
Watches for claim decay against product versions The expensive failure is the page NOT moving while the product shipped four versions past the evidence. | Five drift states. Superseding beats age. | ||||
Tests both disclosure requirements separately One label does not satisfy two rules. | Catches the trap in both directions, and reports UNKNOWN rather than guessing. | ||||
Points the same inventory at a competitor Find out what a rival published to support the claim that just beat you — as a record, not an accusation. | The identical inventory, pointed the other way. Accusatory output is rejected by our own gate. | ||||
Time to a first result The difference between finding out now and finding out after someone asks. | Under a minute. Paste a URL, no account. | ||||
Publishes its own results against itself Anyone can grade someone else. Ask what the tool says about the company selling it. | We scanned knightbyrd.com and published the two findings it returned against us. |
Evidence present is not evidence sufficient
A review-platform ranking substantiates that people liked your product. It cannot substantiate a measured performance claim — a review site does not measure performance. The citation looks like proof right up until someone asks what it measured.
Breadth claimed is not breadth tested
A claim can be accurate for the set you measured and unsupported for the set you promised. It reads fine in the copy, and it is the pattern that has actually drawn enforcement.
The page stops changing. The product does not
Change monitoring fires when a page moves. The expensive failure is the opposite: nothing on the page has moved while the product shipped four versions past the evidence behind it.
Who it is for
Your marketing makes claims. What backs each one?
The claims found on the pages you submit, inventoried and dated, with the evidence cited beside each one and whether that source carries the assertion made.
Buy the LedgerYou lost the deal to a claim that sounded stronger than yours.
A dated inventory of a named competitor's public claims and the evidence published alongside each one. It records what was published; it draws no conclusion.
Buy the BlazonYour accuracy number was measured on a version you no longer ship.
Your published claims watched against the date and product generation their evidence was measured on. You are told which claim moved, and what it would take to re-measure.
Buy the SentrySubstantiation requests do not come with notice.
Your substantiation file assembled before anyone asks: each published claim we find, its cited source, the date that source was produced, and where the file is thin.
Buy the DossierEvery one of them starts with the free scan above. Setup is a URL — the category standard for this capability is an 8–16 week implementation. Terms, refunds and scope: how we work.
What VERIS does not do
- It does not determine whether a claim is adequate.
- It does not give legal advice or reach a legal conclusion.
- It does not write a claim you did not publish. Every line is recorded verbatim.
- It does not treat an unknown as a zero. If a tested scope was never stated, it says so.
- It does not accuse anyone. Accusatory output is rejected by its own quality gate.
Common questions
What counts as a claim?
A sentence your marketing publishes that asserts something checkable — an accuracy figure, a comparison, a coverage promise, a guarantee, or a capability. VERIS records them verbatim; it never writes a claim you did not publish.
Is evidence being present the same as evidence being sufficient?
No, and the gap between them is where claims get challenged. A review-platform ranking substantiates that people liked your product. It cannot substantiate a measured performance claim, because a review site does not measure performance.
What is a scope mismatch?
Breadth claimed versus breadth tested. A claim can be accurate for what was measured and unsupported for what was promised — a detector trained on academic writing but marketed as working on all content types is the pattern regulators have acted on.
Does VERIS tell me whether I am compliant?
No. VERIS records what was claimed and what evidence was published alongside it. It does not determine whether a claim is adequate, and it is not legal advice or a legal conclusion.
Does one disclosure label cover both an ad and AI involvement?
They are separate requirements. A commercial-relationship label does not satisfy an AI-involvement requirement, and an AI label does not satisfy the commercial one. Marking one and assuming both are covered is the common failure.
How fast is the first result?
Under a minute. Paste a URL and the free scan returns a dated count, with no account and nothing installed.
How many claims are on your homepage right now?
If the answer is a guess, that is the problem. The scan is free and takes under a minute.
VERIS is an evidence inventory. It records what was claimed and what evidence was published alongside it. It does not determine whether a claim is adequate, and it is not legal advice or a legal conclusion. Category comparisons describe published vendor materials as of 19 Aug 2026 and name no company. Counts come from the visible text of the page submitted.